You’re Losing Money If You’re Not Emailing Your Clients

Photo by Andrea Donato on Unsplash‍ ‍

Why Email Matters

Email is one of the most overlooked marketing tools in the salon industry.

A lot of stylists rely on social media—posting, creating content, and trying to stay visible, but still feel like they’re not getting the results they hoped for.

Marketing goes way beyond social media. If you’re trying to figure out how everything fits together—from social media to client retention —I break it down in my Salon Marketing Framework.

But the truth is, if you’re not emailing your clients, you could be leaving money on the table.

Email gives you something social media doesn’t:

Direct access to your clients

It allows you to:

• Stay connected with your existing clients

• Keep your name top of mind between appointments

• Strengthen your brand

• And create a more consistent income

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Most salon software systems already include email marketing. If you’re using a system like Vagaro, you likely already have the ability to send emails, track engagement, and connect with your clients directly. Platforms like Mailchimp are also an option. It can also track engagement and allows you to customize the look to fit your business.

There’s a good chance you already have a list of client emails—you just haven’t started using them yet.

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Why Aren’t More Stylists Doing This?

Because it feels overwhelming — and you’re busy.

What do you send?
How often should you email?
Will clients even open it?

Most stylists don’t have time to sit and write an email— some days you barely have time to eat lunch.

But it doesn’t have to be complicated.

If you carve out even 30 minutes once a week to send one email, it can make a noticeable difference in how often your clients think of you — and how often they come back.  

‍ ‍Not Sure Where to Start?

If you’re unsure what to send or how to get started, I created a simple guide that walks you through getting started with email—without overcomplicating it.

👉 Download your free email guide:
Why You’re Losing Money If You’re Not Emailing